The market for modern commerce is set for further and exciting changes.
The commercial world has changed – forever.
The High Street, ‘pureplay’ online, hybrid models with intermediaries, brands transacting directly with consumers and direct via social media, all represent today’s retail mix.
And it will continue to change.
A traditional battle for share with one or two brands looking to dominate with a winning model cannot be assured. It is unlikely that modern commerce will be mastered in traditional terms. Technology will evolve, the structure of markets will change and there will be an inevitable continued pressure on margins.
Collaboration will remain key; management teams working together to navigate the choppy seas of change. The iForce vision is that success will require expert people, shared knowledge and leading technology.
Success in modern commerce is never final. Leading brands choose partners with the expertise, technology and adaptability to meet shifting consumer demands.