To supply over 800 Greene King Public houses with Point of Sale
(POS), Point of Purchase (POP) and promotional materials. These are to
be delivered in line with seasonal campaign launches such as the Rugby
World Cup, new product promotions or the introduction of new Winter
Greene King has a requirement for complex kitting of variable
items and quantities providing each house with a bespoke marketing pack
that is tailored to their individual needs based on a matrix of factors.
The contents of a marketing kit are dependent on factors such as size
of venue, wet stock turnover and the provision of smoking facilities.
A designated and site based Account Manager at iForce liaises
daily with Greene King and relevant printing and creative agencies. Our
proactive approach allows us to offer a complete solution, co-ordinating
kitting work around timings for inbound product and the final in house
deadline. We achieve this by offering a flexible resource to accommodate
seasonal peaks of order volumes whilst keeping operational costs to a
Our dynamic working partnership allows us to manage multiple
promotional activities simultaneously, meeting and exceeding service
levels whilst driving down cost.
Greene King has seen a dramatic 70% decrease in occupancy costs
in 2007. iForce has achieved this by supplying Greene King with
business intelligence, identifying slow moving or expired promotional
stock. This allows for a more responsive stock holding and therefore an
optimum operation without jeopardising campaign deadlines.