Cliff Putterford is an accomplished IT specialist who has wealth of knowledge and expertise. Having had more than 25 years experience in the IT industry Cliff has worked in both challenging and varied environments.

Working at CBS Toys with responsibility for all system development and application for the European division, Cliff advanced to become a major shareholder and part owner of The RPG Shop Ltd.

Here he was involved with major consultancy and development work with a diversity of clients, from Horse Race & Stud Farm Management, through Retailers & Manufacturers to IT Systems and Solutions companies. It was here that he worked on a variety of sales order processing and warehouse management systems and packages.

Cliff worked as a Consultant for Eros Marketing Support Services / iForce for many years before joining iForce as IT Director in 2000. During this time he designed and wrote the Modular System (the predecessor of SMaRT) and was central to the creation of the extremely sophisticated SMaRT Suite of fulfilment (SMaRT), reverse logistics (ReSCU) and carrier routing (I.R.S.) technology used extensively at iForce today.