PRESS RELEASE March 2008

iForce partners House of Fraser for online success

iForce, the UK's leading multi-channel logistics specialist, has been awarded the prestigious contract to supply an efulfilment service for House of Fraser's first UK transactional web site, which heralds a significant new development in the online retail sector.

House of Fraser's online retail service went live on 13th September 2007 to offer internet shoppers hundreds of brands and over 15,000 products across Menswear, Womenwear, Fashion Accessories, Homeware, Beauty and Food Gifts sold by the leading high street department chain. The 18-month contract will see iForce providing the efulfilment for this exciting new service from its East Molesey centre in Surrey. With iForce's ability to scale its operations and its expertise in fulfilling orders for ‘blue chip' retail brands while maintaining high service standards, the specialist logistics company will facilitate the rapid growth anticipated for this online business.

iForce has a long established and successful relationship with House of Fraser having managed the electrical returns for all of the retail chain's stores since July 2004. Last year the relationship developed further when iForce commenced integrating House of Fraser's hampers and gifts fulfilment operation at its fulfilment centre in East Molesey.

Colin Porter, Commercial Director of House of Fraser, commented:
"We chose iForce as our partner for fulfilment for our new web-store due to their depth of experience, supported by good systems and true understanding of the importance of the customer experience which were all critical to ensure that we had a smooth launch whilst building our brand."

Mark Hewitt, iForce's CEO added:
"By successfully employing our reverse logistics expertise to manage electrical returns and more recently fulfilling orders for hampers and gifts iForce has enjoyed a long and successful relationship with House of Fraser. We look forward to extending this success to the fulfilment of orders from the exciting new transactional web site by working in close partnership with House of Fraser to ensure the online retail business achieves its anticipated growth yet maintains the high service levels that the customers of this highly respected department store chain have come to expect."

www.iforcegroup.com
Editor's Notes:
iForce is one of the UK's leading e-fulfilment and returns logistics businesses, offering end-to-end solutions to their clients' business challenges. Founded in 1998, iForce has pioneered the development of traditional fulfilment skills, processes and technologies for the e-commerce world. iForce's other services include strategic planning & consultancy for e-retailers, e-analysis, stock management, customer service and logistics. iForce has approximately 400 staff and over 1.2 million square feet of warehouse space in seven UK locations serving the UK and Continental Europe. Clients today include: John Lewis Direct, House of Fraser, Boots.com and Great Little Trading Company for e-fulfilment, Tesco and House of Fraser for Reverse Logistics and Green King and Bentley for Direct Marketing. Media Contacts:
Ross Matthews or Lloyd Arkill
Arkill Matthews Ltd
Tel: 01923 770 455
Mob: 07711 347 701 or 07903 809127
Email: info@am–pr.net
Company Contact:
Mark Hewitt, Chief Executive Officer – iForce
Tel: 020 8957 5093
Email: MHEWITT@iforcegroup.com