Since the start of our relationship, in September 2001, John Lewis Direct has outperformed the market with significant double-digit growth each year, and iForce has delivered some exceptional service levels. During these six years iForce and John Lewis Direct have developed a strong partnership, which has contributed significantly to making these sales and service levels possible.

Due to our strong relationship and communication we have been able to provide flexibility in an ever-changing environment, for example in scaling our resource at short notice to help John Lewis Direct optimise its marketing opportunities.

Through our pro-active stock location management we analyse the John Lewis Direct sales data through our core SMaRT operating platform and optimise stock replenishment and space utilisation by recognising slow and fast moving lines, identifying sales patterns and arranging items in the warehouse accordingly.

In July 2007, the iForce warehouse team for John Lewis Direct won the UKWA Warehouse Team of the Year, providing further evidence of the capability of our people. 2007 has also seen John Lewis Department Stores win several awards including Britain’s Favourite Retailer (Which?, February 2007) and Best Retailer (Which? Awards, June 2007).

In August 2007, a new 5- year contract was signed between iForce and John Lewis Direct. This includes the investment in a new 232,678 sq ft warehouse in Redditch to enable further exciting growth plans to be realised.

"John Lewis Direct experienced phenomenal year on year growth in 2006. Some of this success can be apportioned to the warehousing operation at iForce, Bromford Gate. The entire team pulled together and overcame major challenges in 2006, such as moving to a multi-site fulfilment structure very close to our stocking-up period for Christmas. Service levels and customer orders were unaffected by this operational expansion. The iForce team aligned their operation to deliver the demanding growth and the service expectation of JLD." (Sarah Ward, JLD, April 2007)